Seeds of Bravery
Complex development of a project to support Ukrainian science and technology startups
Imagine a world in which SpaceX and Tesla remained just ideas in Elon Musk’s notebook, in which Apple or Amazon remained just small talk during a cup of coffee, and Instagram and Uber remained just “cool ideas” somewhere in the minds of their founders.
Now imagine how many brilliant projects have never seen the light of day because their authors were unable to “sell” their ideas to investors.
Here's what we did:
About the project
Seeds of Bravery transforms Ukrainian scientists into entrepreneurs by providing the necessary knowledge and support to turn scientific ideas into viable commercial projects.
Key idea and communication strategy
We have developed the main thesis of our positioning. It is very simple: The world of business is no more complicated than the world of science.
We want new deep-tech startups to understand that they don’t need a degree in economics to figure out how to apply for a grant. You don’t need to go to a pedagogical school to assemble and raise a team of specialists.
Thanks to the idea we developed, Seeds of Bravery has become an understandable and accessible platform for scientists to get their ticket to the world of startups and entrepreneurship, and the first priority is always a person and his or her individuality.
Brand identity
When creating the brand identity, we relied on images that would be primarily associated with science-intensive work. And what could be more “scientific” than chalk strokes on a blackboard that weave into incredible patterns and designs?
Metaphor
The main element of the identity was the orbital trajectory of the object. The metaphor is that every startup that leaves the launch pad and overcomes gravitational, marketing, and financial obstacles finally finds itself in the orbit of big business.
Seeds of Bravery is the same, an additional driving force, a booster, and support point at the same time.
Project team
Creative CEO – Vadym Gordeev
Creative direction – Oleh Svyshch
Strategy – Arthur Boshian, Roman Zotov
Creative Copywrite – Volodymyr Oleshchenko, Vitaliy Katan
Art direction – Polina Udod
Design – Benjamin Kryzhanivsky, Oleksandra Petrash
Web-design – Dmytro Vovchenko
Full stack development – Andriy Taranenko
