Unovation
Visual design of the Ukrainian delegation at CES 2024
In the startup world, everyone knows that CES (Consumer Electronics Show) is one of the largest consumer electronics exhibitions in the world, held annually in Las Vegas, USA. It gathers manufacturers, developers and suppliers of consumer electronics, as well as journalists and industry professionals from all over the world. It is also no secret that CES is not just an exhibition, it is a powerful international networking platform where every detail matters.
And that’s why we immediately agreed when our agency was given the opportunity to fulfill an ambitious task – to develop naming and identity for the Ukrainian delegation to CES 2024. We wanted Ukraine not only to be able to “participate” but also to stand out and be remembered among hundreds of other powerful countries participating. We created an image that reflects the country’s innovation and cultural uniqueness. But now let’s get to the point!
Here's what we did:
Naming
The next step was to choose a name for the delegation. Out of the many options, we chose the final name “Unovation”, which is directly associated with innovations from Ukraine.
This thesis is reinforced by the descriptor we created – “Tech Brain from Ukraine”, which emphasizes the intellectual potential of our country.
Brand identity
We have developed an identity concept with a futuristic transparent horseshoe as its main element. After all, the principle of transparency is fundamental at all stages of the evolution of Ukrainian startups. After the concept was approved and work began on its creation, the Ministry of Digital Transformation issued recommendations for the visual design of all Ukrainian delegations at international events. Our team quickly responded and adapted the already developed design, incorporating AI for deeper analysis.
After that, the designers manually modified the elements to make them look realistic.
Side event
In addition to the official part of the conference, each country prepares additional activities for the presentation of the delegation, the so-called side event. This is a unique opportunity to show Ukraine from a new perspective.
Each step in this process was aimed at creating not just a brand, but a symbol of modern, innovative Ukraine in the global technology arena. We wish success to all members of the Ukrainian delegation and startups that are just at the beginning of their journey!
Project team
Creative CEO – Vadym Gordeev
Creative direction – Oleh Svyshch
Strategy – Roman Zotov
Creative Copywrite – Volodymyr Оleshchenko
Art direction – Polina Udod
Design – Benjamin Kryzhanivskyi, Oleksandra Petrash
