Ukrainian Startup Fund
Updating the driver of startup ecosystem development
The team of the Ukrainian Startup Fund approached us with a request to update their identity. The task was not just to change the image, but also to reflect the rapid development and adaptation of the foundation to the digital era.
Here's what we did:
About the project
The Ukrainian Startup Fund (USF) is a state institution that helps innovative projects and tech startups raise funds at early stages and launch their own initiatives. The Fund is a driver of the startup ecosystem, provides conditions for the growth of the sector, forms a positive investment image of the Ukrainian tech industry abroad, and represents Ukrainian innovative solutions around the world.
Digitalized Logo
The first stage of the rebranding included the development of a logo that reflects the foundation’s modernity and flexibility. By abandoning the old symbol, the light switch, we created an image of a digital “switch” that symbolizes the foundation’s readiness for rapid change and adaptation to modern conditions.
Colors and Fonts - Reflecting Innovation
During the design process, we carefully selected a color palette and fonts that reflect the dynamism and innovative spirit of the Ukrainian Startup Fund.
During the website development, this color scheme was adapted and expanded by adding two accent colors that helped enrich the brand’s visual identity.
Style and Individuality
The final stage involved the development of unique branded products. Each element of the branded items is designed to emphasize the innovative spirit of the fund and its role in supporting the startup ecosystem in Ukraine.
The rebranding of the Ukrainian Startup Fund’s identity is more than just a change of logo or color scheme. It is a reflection of internal transformation, readiness for new challenges, and an unbridled desire for innovation.
We are proud that our team took part in this transformation, contributing to the development of Ukrainian startup culture.
Project team
Creative CEO – Vadym Gordeev
Creative direction – Oleh Svyshch
Strategy – Roman Zotov
Creative Copywrite – Volodymyr Оleshchenko
Art direction – Benjamin Kryzhanivskyi
PR – Elizaveta Chernikova
