WildFiresUA
Developing the positioning of a Ukrainian deep-tech startup
WildfiresUA is one of the projects of the YourAirTest team, which has developed a system for tracking air pollution and monitoring wildfires in real-time on a map. It sounds like science fiction, but we live in an era when the most incredible idea, tomorrow, can become a startup.
The WildfiresUA project addresses the lack of accurate data on forest wildfires. To achieve this, they are implementing a comprehensive approach to analysis using emissions modeling to predict the development of fires and their impact on the environment and people.
Here's what we did:
Task
The WildfiresUA team had some inconsistencies in their plans for marketing and product positioning, so our main task was to guide them and ‘wrap up’ the product. In the process, we identified the potential target audience and ways to develop the project.
Positioning
We conducted a comprehensive analysis of the market, consumers, and competitors, which turned out to be quite a few. In the process, we discovered a key difference between WildfiresUA and its competitors. This is because competitors only analyze, but do NOT forecast the situation with forest fires. BINGO!
Fire events prediction = winning of precious time = neutralizing and preventing forest fires more effectively.
After that, we identified the key motivations and barriers to purchasing our product, developed a unique brand idea, and a value proposition using the Value proposition Canvas methodology, and determined the best way to communicate with the audience through effective advertising and brand messages.
All this is helped to establish a clear brand positioning. Wildfire – all useful information. Observe, analyze, and make decisions.
Identity
Our team conducted an extensive design session to create a visual image that clearly conveys the startup’s technology and values. One of the key elements of the logo was a frame around the word “Fires”, which symbolizes a fire detector.
Pitch deck
The pitch deck is the face of a startup, as it must interest and convince potential investors, clients, or partners of the value and prospects of the idea in a short period of time. It should also arouse interest and encourage further dialog and cooperation.
As a reflection of the essence and potential of the project, a well-prepared pitch can determine the further success and support for a startup. We analyzed and reconsidered the previous WildFiresUA pitch deck, and then created a completely new and much more stylish one, in which we adjusted the logic, improved the design, simplified the perception of infographics, and generated several key visuals in Midjourney.
Project team
Creative CEO – Vadym Gordeev
Creative direction – Oleg Svyshch
Strategy – Roman Zotov, Dmytro Shevchenko
Creative Copywrite – Volodymyr Oleshchenko
Art direction – Benjamin Kryzhanivsky
Design – Oleksandra Petrash
